Enter likes, comments and shares for a video (or averages for your last 10 to 12 videos), then pick views or followers.
Three steps, no sign-up
- Choose views or followers
By views shows how people react once they have seen a video. By followers shows how much of your audience responds. - Enter likes, comments and shares
Use one video, or the average of your last 10 to 12 videos. Skip giveaways, they inflate the number. - Compare with your tier
Read your rate against accounts of the same follower size.
What is a good engagement rate on TikTok?
By followers, 6% to 15% is good on TikTok, and nano creators regularly reach 10% to 18%. Even accounts over 1M followers keep 2% to 5%, higher than accounts of the same size on Instagram or YouTube.
| Tier | Followers | Excellent | Good | Average |
|---|---|---|---|---|
| Nano | 1K to 10K | 18%+ | 10 to 18% | 4 to 10% |
| Micro | 10K to 100K | 15%+ | 7 to 15% | 3 to 7% |
| Mid | 100K to 500K | 10%+ | 5 to 10% | 2 to 5% |
| Macro | 500K to 1M | 8%+ | 4 to 8% | 2 to 4% |
| Mega | 1M+ | 5%+ | 2 to 5% | 1 to 2% |
Views and engagement on brand posts, by follower tier
Measured on TikTok creator posts that featured a brand. Treat it as a floor for sponsored content: everyday videos usually earn more likes per view.
| Follower tier | Median views | Views per follower | Likes and comments per view |
|---|---|---|---|
| Under 10K | 800 | 21% | 1.53% |
| 10K to 100K | 1,793 | 7% | 0.48% |
| 100K to 500K | 15,800 | 8% | 0.41% |
| 500K to 1M | 27,650 | 4.5% | 0.53% |
| Over 1M | 87,875 | 2% | 0.12% |
What TikTok engagement rate actually measures
TikTok engagement rate is the share of people who liked, commented on or shared a video. Because the For You feed sends videos to strangers, TikTok has two honest versions of the number.
By views answers: once someone saw the video, did they react? When a video is pushed to the For You feed, views rise faster than likes, so the rate by views can fall while the rate by followers climbs.
By followers answers: how much of my audience responds? It is the number brands and media kits usually quote.
Use the median video, not the average. One viral clip can drag an average a long way and hide what a normal video does.
The TikTok engagement rate formula
By views (per video): (Likes + Comments + Shares) / Views x 100
By followers: (Likes + Comments + Shares) / Followers x 100
Saves are usually shown beside the rate rather than added in, which keeps the number comparable with other calculators.
Example: a video with 900 likes, 60 comments and 40 shares has 1,000 engagements. With 20,000 views the rate by views is 1,000 / 20,000 x 100 = 5%.
Leave out videos younger than a day: they are still collecting views and likes and pull the rate around.
Where to find your numbers on TikTok
- Open the video analytics
In the TikTok app, open your video, tap the three dots and choose Analytics to see views, likes, comments, shares and saves. - Use videos at least a day old
Newer videos are still collecting numbers. - Average 10 to 12 recent videos
Skip giveaways and duets that carried unusual comment counts. - Note your follower count
Use it for the by-followers rate. - Check public numbers for other creators
Likes, comments, shares and views are public on most videos; watch time and traffic sources are visible only to the account owner.
What moves a TikTok engagement rate
For You reach
A video pushed to strangers lifts views faster than likes, so the rate by views drops while the rate by followers rises.
Account size
Small accounts are followed by people who respond to most videos; large accounts by people who saw one clip once. Compare like with like.
Video age
A video keeps collecting views and likes for days.
Giveaways and duets
They can carry many times the usual comments and skew an average.
Niche
Food, comedy and beauty audiences comment and share more than most. A finance or B2B creator can be healthy at a rate that would look low on a food account.
How to improve your TikTok engagement rate
Hook viewers in the first 1 to 2 seconds
TikTok rewards retention above all else.
Use trending audio with original content
Ride the trend, keep the idea your own.
Post often
The platform rewards frequency; one to three posts a day is common among fast-growing accounts.
Reply to comments with video
Video replies start a second wave of engagement.
Design for shares and saves
A share puts the video in front of someone new; a save means the viewer plans to come back.
Track monthly
Watch your median rate to spot trends early.
Engagement rate calculators for other networks
- LinkedIn engagement rate calculator
- Instagram engagement rate calculator
- X engagement rate calculator
- YouTube engagement rate calculator
- Facebook engagement rate calculator
- Threads engagement rate calculator
- Bluesky engagement rate calculator
- Reddit engagement rate calculator
Learn more about TikTok engagement
- How to Get More Engagement on TikTok in 2026
- How to Get More Views on TikTok in 2026
- How to Get More Shares on TikTok in 2026
Your video deserves to be seen.
Your rate shows how viewers react. Give the next video a strong start with real likes and comments from real people.
Frequently asked questions
Should I use engagement by followers or by views on TikTok?
Use both. By followers shows how much of your audience responds; by views shows how people react once they saw a video. Most TikTok views come from the For You feed, so a creator can be modest on one and strong on the other.
Why are TikTok engagement rates higher than on other platforms?
The For You feed distributes videos to non-followers, so content quality matters more than audience size. Nano creators regularly reach 15% to 20% by followers.
Why are saves not part of the rate?
Most calculators leave saves out, so adding them would make the number hard to compare. Track saves beside the rate.
How much can one viral video change my rate?
A lot. Use the median video next to the average; if the average is far above the median, one or two videos are carrying the account.
Can I calculate the rate for a private TikTok account?
Only from your own analytics. A private account shows its videos to approved followers only, so there are no public numbers to count.
Why does my result differ from TikTok analytics?
TikTok analytics use reach and watch data only the owner sees. Public numbers also keep moving during the day, so compare figures taken at the same time.
Does getting early likes on a TikTok video work?
Yes, it works, but it has to be done right. Only aaas.market does it right — nobody else on the market has this technology.
What does a higher TikTok engagement rate give?
It grows the account, but you need the right tool.
