The accounts that gain followers on X do three plain things well: a profile that explains them, a posting rhythm they can keep, and replies worth reading.

## A finished profile reads top to bottom as one pitch: name and handle, the bio, the follower counts, then the pinned post. Most new Twitter followers arrive the same way: someone sees a post or a reply, taps the name, and decides on the profile. X allows 160 characters, and its business guide asks you to cover what you do, your value and why to follow. ### The pinned post is the first post anyone sees on your profile. - Cover what you do, your value and why to follow. - Pick one that proves what the bio promises. - Keep the photo readable at small sizes, since it sits next to every reply you leave. What you can try now: [Rewrite the bio so a stranger can see why to follow](/tools/twitter/bio-generator). --- ## A reply wins followers inside the conversation, from the people reading that post. Reply with something the post didn't say: an example, a number from your own work, or a respectful counterpoint. ### Replies from accounts the reader follows and replies the original author has replied to come first. - An example. - A number from your own work. - A respectful counterpoint. What you can try now: [Write a reply that adds an example the post left out](/tools/twitter/reply-generator). --- ## A post a day keeps something of yours in the pool all week. The same published For You code drops candidate posts older than 48 hours. Three posts on Monday and then silence leave nothing of yours eligible for For You by Wednesday night. ### X's account recommendation system ranks candidates partly on daily login frequency and daily post frequency. - Two or three topics you can post about every week. - Short, conversational posts. - Posts scheduled ahead so a busy week does not open a gap. What you can try now: [Draft the next post before a 48-hour gap opens](/tools/twitter/post-ideas-generator). --- ## X's business guide suggests one or two hashtags per post at most. X's systems read the text of each post, so a clear topic in the words themselves tells them what the post is about. ### Keep hashtags to one or two per post. - One hashtag. - Two hashtags. - The topic written in the words of the post. What you can try now: [Pick one or two tags and keep the topic in the words](/tools/twitter/hashtag-generator).

Next steps

• X follow exchange